Today’s businesses constantly speak about the importance of going ‘green’. ‘Green’ has already become the defining element of most, if not all, business philosophies in the developed world. Glass manufacturers are no exception, and many of them seek to develop their glass products in a perfectly ‘green’ way. However, what does it really mean to be ‘green’ in the glass industry? In this blog, Mesa Glass will try to answer this difficult question.
Over years, the term ‘green’ technology has encompassed numerous definitions and meanings. In the glass industry, ‘green’ approaches are often understood in terms of ecological safety, purity, and unusual aesthetics – yes, aesthetical aspects of sustainability in the glass industry should never be ignored!! Customers look for beautiful and safe products, and only glass manufacturers that can balance aesthetic and ecological demands can achieve a better position in the market.
Last year, the Greenbuild annual exhibition became a parade of remarkable ‘green’ achievements in the sphere of glass technology. Mesa Glass professionals remember how the primary glass manufacturers presented their ‘green’ technological and glass inventions. Micro-thin wood veneers, ecological mirror films, and many other things stirred the hearts and minds of thousands of visitors. Acting glazing products were presented in light of the rapidly expanding ‘green’ trends in the glass industry.
What seems important is that, while the glass industry is undergoing a strategic change, the meaning of ‘green’ is also changing. Therefore, companies working in the glass industry should not simply monitor changes in the ‘green’ trends. They should also educate their consumers and partners about what they believe to be green and how their ‘green’ products work. We at Mesa Glass believe that, apart from the ecological safety and aesthetics, education should become an essential ingredient of ‘greenness’ in the glass industry.
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