We spend a lot of time speaking about the most important technical aspects of the glass industry. However, we rarely focus on the non-technical elements of successful performance in glass manufacturing. Customer satisfaction is the foundational pillar of profitability and sustained competitiveness among glass producers, and Chandler glass repair professionals have some knowledge of customer satisfaction and ways to measure it effectively.
Let’s first try to describe the very concept of customer satisfaction. We all know that the meaning of this concept is similar for the glass industry and all other industries and businesses. Generally, customer satisfaction is the degree to which products and services satisfy particular customer needs. Here, we will mean that customer satisfaction is the measure of how our glass products and supplementary services meet the glass demands of our clients.
Why measure customer satisfaction? There is no single answer to this question, simply because reasons to measure customer satisfaction are numerous. If you work in the glass industry, you understand that everything you accomplish in business is to satisfy your clients. Actually, and most probably, you have started your business with the goal of closing some gaps in customer satisfaction. Most probably, you saw that some of the glass product needs of customers were not satisfied. As a result you, like many other professionals including glass repair Chandler, decided you had everything to make customers happier. This is what we actually do today, when we deliver the products and services requested by our clients.
How to measure customer satisfaction? Modern marketing professionals have abundant tools to measure how good customers feel about our glass products. The quality of measurement strategies depends on many factors. If you judge them by quality, then one of the best will be the electronic survey method. Email questions and get answers from your clients! However, electronic surveys have low response rates; your email questions can simply be ignored. So, if you do not care about costs, use phone or in-person methods, which are equally costly and effective.
No matter which method you choose, make sure you measure customer satisfaction with your glass products regularly. Use the information you get to improve your products and services!