Some glass products become icons in non-glass markets. The Coca-Cola bottle is probably the brightest example of a glass icon. It would be fair to say that this unique bottle is an important element of the Coca-Cola brand, and glaziers played not the last role in designing and promoting the image of Coke. Arizona Glass professionals know why the Coke bottle is considered as the icon of style and brand development in the global market.
The famous Coke bottle suggests that glaziers and glass products play a crucial role in promoting food and other products. The level of competition in the food industry is one of the highest in America and globally, but unique packaging made of glass can become the main driver of business and market success. The Coke bottle was designed to meet two essential criteria: first, even if broken, the bottle should be recognized by its component pieces; second, even in darkness the bottle should be recognizable by touch. Glaziers faced a serious challenge but successfully accomplished their mission, turning the Coke bottle into one of the most popular global icons of marketing and style. Today, the bottle is easily recognized in all parts of the multicultural world.
The Coke bottle is so interesting and unique that consumers think that Coca-Cola from the bottle tastes different from the Coca-Cola sold in aluminum cans and plastic. Again, it is due to professional glaziers that Coca-Cola can create interesting impressions among consumers. In reality, packaging does not affect the taste of Coca-Cola. Arizona Glass professionals are well aware of this fact. We also know that the contribution made by glaziers in the promotion of Coca-Cola brands is difficult to overestimate. Glaziers fulfill one of the most difficult missions – manufacturing products that attract and retain consumers.
Arizona Glass professionals know that their inventions and ideas can readily become part of someone else’s brand or reputation. Like Coca-Cola, all companies want to have their image and products recognized. Arizona Glass has experience, knowledge, and skills needed to make a positive difference in your business and personal life!
