Awards are extremely motivating! Different organizations and business associations develop awards and award systems to motivate their members to pursue quality and efficiency in their industrial operations. The glass industry is no exception: the Glass Packaging Institute has developed a complex system of Clear Choice Awards, and this is what Glass Replacement Gilbert wants to discuss today. The Clear Choice Awards system was established in 1989 with the goal of expanding the glass industry frontiers in the packaging glass sector. The awards are designed to motivate producers to use glass packaging in innovative ways. Glass Replacement Gilbert knows that Clear Choice Awards are granted in a number of categories, such as Beer, Wine, Food, Distilled Spirits, Conversion Recognition, and others.
The benefits from getting the Clear Choice Award are numerous. First, award recipients gain industry-wide recognition and can use their status as a source of competitive advantage. Second, award recipients have all chances to attract and retain new customers. Third, the mere fact of being a Clear Choice Awards recipient signifies the recipient’s compliance with the basic norms of eco-friendly glass manufacturing and innovative spirits. Actually, innovations and innovativeness are the basic criteria of winner selection in the Clear Choice Awards.
Certainly, the Glass Packaging Institute is not the only source of rewards and motivation in the glass industry. Moreover, rewards alone cannot ensure glass manufacturers’ compliance with the norms of quality and efficiency in business. Manufacturers must be intrinsically motivated to improve their performance and social responsibility. Glass Replacement Gilbert asserts that this is the best way to promote business in the glass industry. Nevertheless, awards are a good supplement to other business motivators. Awards can guarantee that winners/ recipients work hard to sustain high quality of their products and operations in the long run. This is mainly because, once publicly recognized, glass manufacturers will do everything possible and impossible not to lose their reputation and brand image.